This is just an addendum to the earlier post that I had put on Apple. Attended the keynote (digitally, of course, hell man I don’t have the money nor the wherewithal to be invited at such a bespoke event) for the launch of iPhone 7 and 7 plus on the 7th of September
Is there anything to write home about? Is there anything clearly and disruptively new about the phone? A loud and a resounding NO.
The general spiel is that it is ‘x times faster’ in processing, ‘x times sharper’ in camera resolution, ‘x times better’ in screen clarity, ‘x times longer’ in battery than the earlier iPhone. Well, good for the iPhone 7. Beyond changing a bit here and there, beyond re-gilding the bell and re-tuning the whistle, there is nothing of note in this one.
A few question then that really beg to be asked –
Why is a company which was not too long ago an innovative and disruptive thinker, reduced to mere delta changes in its product offering?
Going forward, is this what we are to expect from the Apple stable – perfunctory step up improvements in the existing product line.
Are there any path-breaking product offerings on the anvil that Apple is currently working on or even exploring?
If no to the above question, then is Apple sorely missing a completely blue-sky thinker along the lines of Steve Jobs, who has the ability to foresee tomorrow’s needs today and provide him/her with solutions hitherto not envisaged?
Only time will tell.